Who We Are

We are a Sámi family who live off the land in Finnmark - In the northernmost region of Norway.

Reindeer husbandry is not only our livelihood, it is our life and passion!

We combine our reindeer husbandry with tourism. The tourism has a season of four months during the winter and two months in the summer. We do not do mass tourism but want to offer authentic tours with unique educational experiences for single visitors and small groups.

In the winter, our reindeer are at a place called Šuorbmu (sámi languange, pronounced Shuorbmu). This place is located in the inner part of Finnmark. To show how much this place means for us we have chosen to call our new tourism business ARCTIC ŠUORBMU. One of the reasons for this is that the family has used the place as winter pastures for the familys reindeer herd for generations. 

The summer pasture for our reindeer is on Sørøya. This is Norways 4th largest island.

The Sara family

YOUR HOME IN THE ARCTIC means that we want you to feel like home, be a part of our family.

Our main partner is Visit Natives. 

Visit Natives is responsible for the organization of marketing travel products for Arctic Šuorbmu.



  • Guide/CEO

    Nils Sara - Reindeerherder and founder. Has been reindeerherder since 1993. Welcomes guests to take part of his life with the reindeer on the mountains.

  • Guide

    Oddbjørg Hætta Sara - Raising 3 children, Works as a teacher during the day - and helps out with herding, migration and hosting visitors.

  • Guide

    Ellen Anne Sara - Student. Eldest daughter of Nils and Oddbjørg.

  • Guide

    Niillas Heaika Sara. 10 years old. Nils and Oddbjørgs son

Arctic Šuorbmu © 2018 | post@arctic-sjuorbmu.com | +4745660382 / +4741431308